Fortune的一篇文章中指出：每個當紅的事件都會有其反應，而bloggers，這些自己幹的新聞記者，突顯了主流媒體的限制；podcaster重新掌握了「電台」，透過置放在網站上的Google 的AdSense，開始賺取不無小補的費用。
The Amazing Rise of the Do-It-Yourself Econom
Numerous currents have converged to produce this reaction. Bloggers, those do-it-yourself journalists, showed big media that the barriers to entry (like owning a printing press, say) didn’t much matter. Podcasters took radio into their own hands, creating audio shows and putting them online. Amateur music producers, using software that was once the province only of major labels, invented mash-ups: combining songs into totally new ones, then giving them away or selling them. And with the advent of services like Google AdSense, which let people easily put advertising on their sites, these tinkerers could—while not vaulting themselves into Bill Gates territory—at least break even.
Tags: podcast diy blog
